Few people are aware that in the homeless community, socks are the most needed, yet least donated, article of clothing. Those in homeless shelters go through many pairs a week and need various types depending on the season or occasion, such as a job interview.
So one company is trying to change that. Pair of Thieves, co-founded by Cash Warren, Jessica Alba’s husband, is donating to shelters in a big way.
“Little things can sometimes go a long way. When we learned socks were the most requested and least donated item at homeless shelters across the country, we knew we could help. Working with a a variety of charitable groups give a company like ours the infrastructure needed to really scale a donation program. This year, we’re on track to donate more than 1 million pairs of socks and we look forward to continuing our partnership with KKGS to increase that number in 2018,” said Warren.
So on National Sock Day, December 4th, Warren and the Pair of Thieves team headed to the Union Rescue Mission in downtown Los Angeles and started the initiative by handing out over 1,000 pairs of socks.
In addition, Pair of Thieves has committed donations to nonprofits such as Shelter Partnership, GOOD+ Foundation, Knock Knock Give a Sock and The Joy of Sox through their ‘Blackout, Whiteout’ collection sold online and in stores.
About Pair of Thieves
Partners Cash Warren, Alan Stuart and David Ehrenberg originally founded Pair of Thieves with a single goal in mind—to craft the perfect sock. For the trio, this meant lifting an everyday item out of its basic state and turning it into something memorable and fashionable, while maintaining its durability and usefulness. Pair of Thieves blends bold designs with high performance elements to make all our products ‘Ready for Everything’. We don’t claim to be extreme, and we will never be boring—we’re as comfortable checking our Instagram likes from 9 to 5 as we are in a heated curling match or at the skate park. We use performance technology to improve comfort and wearability… don’t call us Athleisure.